Engagement trends
Track user engagement across push, email, and SMS with the Engagement Trends report in OneSignal. View delivery, click-through rates, unsubscribe data, and more—exportable as CSV for detailed analysis.
The OneSignal dashboard allows you to track how users engage with your messages. The Engagement Trends chart and statistics include data from all push, in-app, email, and SMS messages, including those sent via the API, or as part of a journey, and give a clear at-a-glance view of your user engagement, which can be easily be exported to a CSV file.
The Engagement Trends chart retains data for up to two years depending on your pricing plan. This report has data available beginning January 10, 2025.
Engagement Trends chart
Data shown in the Engagement Trends report
| Metric | Description |
|---|---|
| Delivered | The number of push notifications that were sent from OneSignal to the Push Servers (Google (FCM), Apple (APNs), Huawei (HMS), etc.). |
| Clicked | The number of clicks on messages. |
| Unsubscribed | Number of Subscriptions marked unsubscribed due to their push token being unregistered. Devices become unsubscribed either explicitly or due to token expiration. These Subscriptions won’t receive further notifications unless they re-subscribe. Learn more in Subscriptions. |
| Click-Through Rate | Calculated as (Clicked / Delivered) * 100%. |
| Confirmed Delivery Rate | Number of devices that successfully received the notification. Calculated as (Confirmed Deliveried / Delivered) * 100%. |
| Unsubscribe Rate | Calculated as (Unsubscribed / Delivered) * 100%. |
| Confirmed Click-Through Rate | Calculated as (Clicked / Confirmed Deliveries) * 100%. |
More details about push metrics can be found in Push message reports.