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Use Goals to measure the impact of your messages and Journeys against specific targets. Set a metric and threshold before sending, then monitor real-time progress on the delivery report to understand what’s working.
Goals are currently in Beta and available in early access to all plans. Functionality may change before general availability.

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What Goals track

When you set a Goal, you choose a metric (such as clicks or delivered), decide whether to measure it as a rate or count, and set a target value. After the message sends, the delivery report displays a banner showing real-time progress toward the target. Goals are available on:
  • Push notifications
  • Email messages
  • SMS messages
  • In-app messages
  • Journeys

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Set a Goal on a message

You can add a Goal during message creation in the dashboard. The Goal step appears in the message composer after you configure your audience and content.
1

Enable the Goal

Check Set a Message Goal to enable the Goal step.
2

Name your Goal

Enter a Goal name and optional description to identify the Goal on your delivery report.
3

Choose a metric

Select a metric to track (for example, Clicked or Delivered).
4

Select the measurement type

Toggle between Rate (percentage) or Count (absolute number).
5

Set the target value

Enter the target value — this is the threshold that defines success.
Message Goal step in the push notification composer showing the goal name Click Through Rate, CTR metric selected, Rate toggle selected, and a target percentage of 7 percent.
A Goal locks after you send the message. You cannot edit the metric, type, or target value after send.

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Track a Goal on a delivery report

When a message has a Goal, a banner appears at the top of its delivery report showing:
  • The Goal name and description
  • The selected metric and target value
  • Current progress toward the target
Email delivery report with a Goal banner showing an email goal set for more than 50 Unique Opens with current progress at 0.

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Goals on Journeys

You can also set Goals on Journeys to measure whether a multi-step flow meets your success criteria. Journey Goals work the same way — you define a metric and target, then track progress on the Journey analytics page.

Journey Goals

Learn how to set and track Goals on Journeys.

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Conversion metrics (coming soon)

Support for conversion-based metrics in Goals is on the way. While you wait, learn how conversion metrics work today.

Conversion metrics

Track purchases, sign-ups, and other downstream actions.

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FAQ

Can I edit a Goal after sending a message? No. Goals lock when the message sends. If you need a different metric or target, create a new message with an updated Goal. Why don’t I see the Goal banner on my delivery report? The Goal banner only appears if a Goal was set before the message was sent. Goals cannot be added retroactively to existing messages. Which metrics are available for Goals? Available metrics depend on the channel. Common options include Clicked and Delivered. The metric picker in the Goal step shows only metrics supported by the selected channel. Do Goals affect message delivery or targeting? No. Goals are purely for measurement. They do not change how or to whom a message is delivered.