Engagement trends

Track user engagement across push, in-app, email, SMS, and Live Activities with the Engagement Trends chart in OneSignal. View delivery, click-through, and unsubscribe rates, and export to CSV.

The Engagement Trends chart on the OneSignal dashboard shows delivery and engagement rates across push, in-app, email, SMS/RCS, and Live Activities over time. It aggregates every message sent from the dashboard, API, or a Journey, and can be exported to CSV.

Engagement Trends retains up to two years of data depending on your pricing plan. Data is available starting January 10, 2025.

Engagement Trends chart

Metrics by channel

Push

Metric	Description
Delivered	The number of push notifications successfully delivered to the push services (FCM, APNs).
Clicked	The number of clicks on push notifications. Push notifications can only be clicked once per Subscription.
Unsubscribed	The number of push Subscriptions that did not receive the notification because they uninstalled the app, cleared browser data, or opted out and have not opened the app since. OneSignal will not retry these in future messages unless the user re-subscribes and opens the app. This is a reachability state detected at send time, when the push service (FCM, APNs) reports the token as invalid, not an opt-out triggered by this message. Unlike email Unsubscribed (an opt-out action on a specific message), push Unsubscribed reflects an earlier unsubscribe and cannot be attributed to this message’s timing or content. For more details see When do push Subscription statuses update?.
Click-Through Rate	Calculated as (Clicked / Delivered) * 100%.
Confirmed Receipt Rate	Percentage of delivered notifications confirmed as received by the device. Calculated as (Confirmed Receipts / Delivered) * 100%.
Unsubscribe Rate	Calculated as (Unsubscribed / Delivered) * 100%.
Confirmed Click-Through Rate	Calculated as (Clicked / Confirmed Receipts) * 100%.

Push message reports

Per-message delivery, click, and confirmed-receipt breakdowns for push notifications.

In-app

Metric	Description
Impressions	The number of times an in-app message successfully displayed to a Subscription. Depending on your in-app settings, a single Subscription may register multiple impressions.
Clicked	The number of unique in-app message clicks. Counted once per Subscription.
Click-Through Rate	The ratio of unique clicks to impressions, expressed as a percentage.

In-app message reports

Per-message impressions, clicks, and click-through rates for in-app messages.

Email

Metric	Description
Delivered	The number of emails successfully delivered to the recipient’s inbox server.
Opened	The number of individual recipients who opened the email. User privacy settings can affect these numbers. See Email message reports.
Clicked	The number of individual recipients who clicked a link in the email.
Unsubscribed	The number of recipients who opted out of further emails using the unsubscribe link. Email subscriptions are marked unsubscribed immediately on receiving the event.
Click-Through Rate	Calculated as (Clicked / Delivered) * 100%.
Open Rate	Calculated as (Opened / Delivered) * 100%.
Unsubscribe Rate	Calculated as (Unsubscribed / Delivered) * 100%.
Complaint Rate	Calculated as (Reported as Spam / Delivered) * 100%.

Email message reports

Per-message delivery, open, click, bounce, and unsubscribe breakdowns for emails.

SMS

Metric	Description
Delivered	The number of messages successfully delivered to the carrier as reported by Twilio.
Replied (keywords)	The number of keywords received by OneSignal, excluding consent keywords.
Unsubscribed	The number of opt-out keywords received by OneSignal.
Keywords Reply Rate	Calculated as (Replied (keywords) / Delivered) * 100%.
Unsubscribe Rate	Calculated as (Unsubscribed / Delivered) * 100%.

SMS message reports

Per-message delivery, reply, and unsubscribe breakdowns for SMS and RCS messages.

Live Activities

Metric	Description
Sent	The number of Live Activity updates sent from OneSignal, including those successfully sent to APNs and failures. This is a composite metric and includes push-to-start and push-to-update notifications.
Delivered	The number of Live Activity updates successfully sent to and accepted by APNs.
Confirmed Receipt	The number of Live Activity updates confirmed as received by the device, verified by the OneSignal SDK. Requires iOS SDK 5.2.15+. See Confirmed receipt for platform requirements.
Failed	The number of push subscriptions that did not receive the Live Activity update because of an error.
Unsubscribed	The number of push subscriptions marked unsubscribed when users dismiss a Live Activity or disable Live Activities in device settings.
Clicked	The total number of clicks across all Live Activity updates, including repeat clicks from the same user.

Live Activities analytics

Delivery, confirmed receipt, and click breakdowns for iOS Live Activities.

Metrics glossary

Canonical definitions for every metric across the dashboard, API, CSV, and Event Streams.

Export chart data

1. Filter the chart

   Set the time range and messaging channel you want to export.

2. Start the export

   Click the export button at the top right of the chart.

3. Receive the CSV

   OneSignal emails the CSV to the address on your current OneSignal user account. The file contains per-day engagement statistics for the filtered range.

FAQ

How far back does Engagement Trends data go?

Data is available starting January 10, 2025. Retention is up to two years depending on your pricing plan.

Why do my Engagement Trends numbers differ from an individual message report?

Engagement Trends aggregates every message sent in the filtered time range across the selected channel, including messages sent from the API and Journeys. Individual message reports show only that one send. Small rounding differences between the rate calculations shown here and on per-message reports can also occur because Engagement Trends groups by day.

Why does SMS Delivered on this chart differ from the count in Twilio?

OneSignal’s SMS Delivered reflects carrier-confirmed receipt reported back by Twilio. Differences usually come from messages still in flight at comparison time, late status callbacks from carriers, or messages that moved to Provider Undelivered after initial acceptance. See the Metrics glossary for the full SMS lifecycle.

Can I get raw per-event data instead of aggregated daily statistics?

Yes. Use Event Streams to forward real-time message events to your own analytics stack, or Exporting data to download the Notifications CSV for a range of messages.

Why is Live Activities Unsubscribed counted when a user dismisses the activity?

Once a user dismisses a Live Activity or disables Live Activities in device settings, APNs returns an error indicating the activity token is no longer valid. OneSignal counts these push subscriptions as unsubscribed for Live Activity delivery and stops sending further updates.

Related

Metrics glossary

Canonical definitions for every metric across push, email, SMS/RCS, in-app, and Live Activities.

Analytics overview

Tour the dashboards, APIs, and export tools OneSignal provides for measuring performance.

Event Streams

Send real-time message events to your warehouse for custom analysis.

Exporting data

Export message and subscription data to CSV for offline analysis.